I once worked with a client who asked that I put emojis in her email subject lines. She swore that it raised conversion rates, although I didn\u2019t see a huge difference between the emojis and non-emojis.<\/p>\n\n\n\n

However, it doesn\u2019t mean that emojis don\u2019t have a place in your email subject lines.<\/p>\n\n\n\n

The key is to remember your message and your audience.<\/p>\n\n\n\n

Does the emoji enhance the email subject line or is it only there for vanity?<\/p>\n\n\n\n

Would your audience react well to an emoji or would they find it immature?<\/p>\n\n\n\n

The same goes with adding caps lock, exclamation points, and other changes to your email subject line.<\/p>\n\n\n\n

Make sure that it serves a purpose and your audience will respond positively to it.<\/p>\n\n\n\n

Now write an email subject line that compels your audience to click and read.
<\/h2>\n\n\n\n

Do you have an email subject line that converted well with your audience? Share it with us in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"

92% of online adults use email in some form. Before you get too excited, Mailchimp has reported that the average open rate of emails, across all industries, is a measly 20.81%. Yikes. So what does that mean for you as a business owner? While email marketing should be a core strategy for any business selling something, it’s not enough to write great emails. It all begins with the email subject line. Think about your morning. When you woke up, you grabbed your phone and checked your inbox (even though you keep swearing that you won’t obsessively check your email). You checked for emails from customers or clients first. Maybe an email or two from a personal friend. Then you tackled the mountain of newsletters you’re subscribed to, ignoring most of them but tapping on the ones that catch your eye. Those are the lone emails that compelled you to click on them and read, while the other emails get sent off to the trash box or exiled to permanent “unread.” Now, you don’t want that type of fate for the emails you spend countless hours writing to your own audience. Today, we’re going to look at what makes a compelling email subject line that inspires readers to click and read. Best Practices for Writing Email Subject Lines First, let\u2019s go over a few tips while you\u2019re writing your email subject lines. Email subject lines are like tweets. You only have so many characters to say something to capture the attention of your audience. So let\u2019s make that email subject line count. Keep the Email Subject Line Relevant The worst type of subject line (and this applies to blog posts or articles too) is the kind that misleads its audience. Some people call this \u201cclickbait.\u201d You\u2019ve probably seen it before. You won\u2019t believe how she lost 60 lbs in 2 weeks. This miraculous treatment cured his terminal illness. Make six figures in six weeks even if you have no workable skills. Now, if you really have a cure for extreme weight loss, terminal illness, and being broke, by all means, use these headlines and back it up with great content. But if you can\u2019t prove your headline true, don\u2019t use it. Titan Web Marketing Solutions says that clickbait is such an issue with major publications such as Buzzfeed and Huffpost that people are rallying to get them blocked from Facebook and Twitter. Compelling readers to click on your subject line because it\u2019s interesting and outlandish might work the first two times you do it, but readers will eventually catch on. To make it worse, if you continue to be dishonest about the content within your emails, your readers will unsubscribe. Those are potential customers you just lost. So when you\u2019re writing your subject lines, please be honest. Keep your Email Subject Line Concise Ever receive a text message where someone asks, \u201cHow ya doing?\u201d Sure, they might be truly curious about what you\u2019re up to. But if it\u2019s from someone you haven\u2019t heard from in a while, there\u2019s a good chance that they\u2019re about to ask you for something. They\u2019ll start with a little bit of small talk and then go for the ask when they feel like you\u2019re warmed up enough. When it comes to email subject lines, you want to do the complete opposite. Don\u2019t say hey. Don\u2019t ask them how their day is. Get straight to the point, right in the email subject line. Here are some great examples: [LAST CHANCE] 85% off sale ends today! (Digital Marketer) How to work with me: Application LIVE (Jamie Jensen) If It\u2019s Not Simple, It\u2019s Bullshit (Daily Stoic) The first one from Digital Marketer shows that the email is about a sale that they\u2019re about to end. You\u2019ve likely received several emails about the sale already so this email is targeted specifically to their hot leads. If you\u2019ve been on the fence about buying, this is the email you need to click on before the doors close. The second email subject line is from Jamie Jensen, a copywriter. Again, this is an email from hot leads who know who Jamie Jensen is and wants to work with her. Right in this email subject line, she tells you that you\u2019re going to learn exactly how to work with her. Lastly, we have an informational newsletter from Daily Stoic. From the email subject line itself, you can tell that the Daily Stoic is going to tell you about living with simplicity. The email subject line is short, concise, and direct. (Seriously, they held nothing back with this subject line). Remember that your Reader is a Human Being When you\u2019re writing your email subject lines, remember that there\u2019s a human being on the other end deciding whether to ignore your email or read it. So when you\u2019re writing your email subject line, ask yourself whether you\u2019d click on it. Chances are if you write something dry, boring, or stuffy, you wouldn\u2019t be interested in the email and neither would your audience. (And that\u2019s a waste of all the great content you\u2019re putting inside). Here are some examples of great email subject lines that humanize their audience: Want extra help? \u2728 (Lifesum) \u2757\ufe0fAttention Pizza Fans. This One’s For YOU! (Papa John\u2019s) May I make a suggestion? (Joe Vitale) Lifesum is a fitness app that customizes your macros and caloric goals according to a survey that you take. After you sign up, you get access to a selection of different ways to go about your goals. Fitness goals are tough and make you a little vulnerable. I love that they sent an email asking if you\u2019d \u201cWant extra help?\u201d because it shows that they understand how hard it is to take that first step. Papa John\u2019s email subject line is another great one. Obviously, if you\u2019re subscribed to Papa John\u2019s newsletter, you\u2019re a pizza fan. They\u2019re addressing their audience directly by using this subject line. As a bonus, the email itself was a promotional sale they were running so it was definitely relevant to the subject line. The last one is by Joe Vitale, a manifestation coach. He made the email subject line a question, phrasing it in a way that\u2019s polite, to the point, and pressure-free. It also piques your curiosity in what exactly that suggestion is. Types of Email Subject Lines With the best practices in mind, let\u2019s explore the different types of email subject lines you can use. When choosing an email subject line, it should be in line with your business\u2019s branding. Also, remember your audience. You might love a subject line because it\u2019s quirky and clever, but if your audience prefers a more serious tone, you might not get the open rates you\u2019re looking for. Scarcity Email Subject Line The scarcity email subject line is the one playing on your audience\u2019s fear of missing out. More often than not, people make an impulsive purchase not because they genuinely need the product, but because they\u2019re scared of missing out. There are two different types of scarcity email subject lines. Availability – These email subject lines are for products or services that have limited availability. For example, you might have 50 left of a certain product or you\u2019re only taking 3 new clients for the next quarter. Cost – Prices don\u2019t always stay the same. Another type of email subject line is the one that reflects cost going up soon or that this is the last time something will be offered at a discounted rate. Here are two examples that put great use of scarcity into practice: Choose or Lose! Free Gift Worth up to $210, with your purchase. (Estee Lauder) Earn double points today only! (Jersey Mike\u2019s Subs) The email subject line by Estee Lauder dangles a free gift in front of you, saying that you\u2019ll lose the free gift worth $210 if you don\u2019t open this email and check out what\u2019s inside. This encourages Estee Lauder\u2019s customers to open the email and see what they could possibly get for free. The second email subject line by Jersey Mike\u2019s Subs is clear and to the point. You can earn double points today only so the reader can\u2019t hold off on clicking the email for too long. The reader needs to open the email ASAP and see the details of the double points deal before it\u2019s gone. Curiosity Email Subject Line We both love and hate surprises. The anticipation of wondering what the surprise is can be exhilarating, which is something we can replicate in an email subject line. Write an email subject line that creates anticipation and sparks curiosity in the reader. Tease out the content inside the email itself. 9 Disgusting Facts about Thanksgiving (Eat This Not That) $3.50 per session = no brainer (Digital Marketer) The first email subject line, by Eat This Not That, definitely piques my curiosity because I have no idea what 9 disgusting facts about Thanksgiving could be\u2026 but now I want to know! The second email subject line, by Digital Marketer, uses the low price point of $3.50 to entice the reader to open the email. What\u2019s $3.50 per session? How do I get in on that? You\u2019ll only know if you open the email. Self-Interest Email Subject Lines We constantly want to better ourselves. That\u2019s why self-interest email subject lines are effective. It encourages us to read an email or sign up for a product that promises to help us be a better version of ourselves. A popular way to start a self-interest email subject line is with the words \u201cHow to.\u201d It seems simple and generic but it\u2019s effective because you are telling your reader you\u2019re teaching them something inside the email. As a bonus, self-interest email subject lines qualify your reader for the content inside. If they\u2019re interested in the subject line, they\u2019re more likely to engage with the email body. Need some style inspo? Check this out\u2026 (J.Crew FACTORY) 1,750 points for you. Valentine’s flowers & more for them. (JetBlue) The first email, from J.Crew FACTORY is about teaching you, the reader, about style. The email subject line itself tells you exactly what you\u2019ll get – if you open this email, you\u2019ll be inspired. For those that have been struggling in the style department lately, this email is perfect. The JetBlue email tells you what you\u2019re getting if you open this promotion. That\u2019s 1,750 points that you can use for a future flight. For travelers, this is definitely an email that serves self-interest. The flowers and extras are bonuses. Authority Email Subject Lines You\u2019ll often hear that the best practice when it comes to writing content is writing for your audience and about them. But sometimes, you need to talk about yourself a little bit. Show off your credibility. That\u2019s where authority email subject lines come into play. If you\u2019ve done something amazing recently, write about it, and then break it down for your audience to follow. An alternative is to give your audience a command, such as \u201cbuy now\u201d or \u201cbe there.\u201d Note, this mostly works with hot leads and an audience you have nurtured already. Newbie readers might be put off by your authoritative approach so segment your list accordingly. Give The Glow \u2728 Shop New Limited Edition Skincare Gifts (Estee Lauder) Don’t Open This Email (Manicube) This Estee Lauder email subject line gently tells the reader to \u201cshop now.\u201d As a bonus, they also play on the scarcity mindset by calling the gifts \u201climited edition.\u201d Manicube does almost a reverse-authority by saying \u201cDon\u2019t open this email\u201d instead of \u201copen this email.\u201d It plays on the curiosity aspect of an email subject line while still maintaining an authoritative voice. Frequently Asked Questions about Email Subject Lines How long should the email subject line be? Keep it concise and to the point. Your email subject line has one goal: to get your reader to click on the email and read the content inside. So the answer to this question isn\u2019t…<\/p>\n","protected":false},"author":1,"featured_media":2585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[51,35,37,38,20],"tags":[33,21,22,39,23],"jetpack_publicize_connections":[],"yoast_head":"\n