92% of online adults use email in some form. Before you get too excited, Mailchimp has reported that the average open rate of emails, across all industries, is a measly 20.81%. Yikes. So what does that mean for you as a business owner? While email marketing should be a core strategy for any business selling something, it’s not enough to write great emails. It all begins with the email subject line. Think about your morning. When you woke up, you grabbed your phone and checked your inbox (even though you keep swearing that you won’t obsessively check your email). You checked for emails from customers or clients first. Maybe an…
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Why Start With Content Before Anything Else?
We’re starting this blog a little backward. We’re not selling anything. There’s barely a website. No logo. No service or product. Also, the idea of a blog might seem somewhat outdated. Why am I doing this again? This was the first question I was going to ask him on our next call. “Why are we creating blog content before we do anything else?” There’s no logo. The website is barely touched. No social media accounts. What’s the point of starting this blog? He credits this wild idea to a podcast called Mixergy. Mixergy is the podcast that taught him golden tidbits about being an entrepreneur. It also opened him up…
